Sony India announced the launch of the fun & vibrant, easy-to-use VAIO E Series laptops in Mumbai on June 8, 2010. An ideal personal computer for everyday use, the new E series provides a variety of screen size & configurations. Sony’s new VAIO E series laptop comes with vibrant & glossy colours and also matte colour variations to add zing in your lifestyle. To mark the launch of the new E series, Sony will also launch a brand campaign called ‘GO VIVID’ with Brand Ambassador, Kareena Kapoor. Her exuberance & vivacious personality brings in a direct connect to the vibrancy of VAIO E Series colours. Like Kareena, who strikes a chord in the minds of the masses, Sony VAIO E series leaves a vivid memory of an expression that’s truly refreshing and vibrant, and that’s why the message, ‘GO VIVID’.